Teaching campaign
From Bahaipedia
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The phrase teaching campaign may, in practice, refer to a wide of variety of different activities. The word "campaign" in this context implies either intensity, persistence, breadth of activity or depth of planning. In other words, although Bahá'ís may teach the Faith all the time, there is or will be something more organised and prolonged. In recent years, the Ruhi curriculum has re-emphasised this activity, by developing Book 6 in the series of workbooks.